Città Attiva

The first iPhone application to keep fit with a slow physical exercise (urban trekking, fast walking, slow running) in the historic centre of Italian cities, at any time of the day and throughout the year.
The first non-satellite photographic navigator carried out like a pack of playing cards including pictures of the route. This builds up a track several kilometers long which follows a pre-definite path that combines the slow physical exercise with the discovery of works of art, landscapes, less known historic places where residents live.
This is the first tourist oriented game whereby tourists have to find their bearings and it is for those residents who want to stay healthy with fast walking or slow running at the right speed.
It is the first project to make people aware of global suggestions aimed at healthy physical activity (Global recommendations on physical activity for health published by the World Health Organization).

DESCRIPTION
The change is progressive and it is the transition from the gym to the "do-it-tech" wellbeing.
This is the new trend to gain health with the help of a definitely friendly technology which consists of practical, functional and pleasant devices called Personal Activity Trackers. The aim is clearly to contrast a sedentary lifestyle prompting us to do a low-impact physical activity.
APPLE, in order to introduce on the market the Personal Activity Trackers, has centered the strategy for the new models iPhone 5S and 6 right to the lifestyle and the control of the daily fitness level.
Active City in the Italian historic centres is an application for those who own an iPhone and want to go out for some urban trekking or a quick walk, or a slow running in the historic centre of the city where they live, or in other Italian cities, thus combining the control of the level of fitness through their iPhone to the opportunity of easily following an itinerary of several kilometres without having to study the paths on their own.
Active City in the Italian historic centres is also a project to make people aware of the global recommendations on physical activity for a better health published by the World Health Organization; a way to subvert the traditional sports values of rivalry, performance and exclusion. It is instead targeted to promote physical exercise and its regularity, a better health, the social inclusion and male and female equality.
The routes published in the application library are circular and they are called "Muovi CITTÀ" (Muovi MO – make Modena move, Muovi BO – make Bologna move, Muovi VE –make Venice move, ...).
“Muovi CITTÀ” is the non-satellite photographic navigator of an urban route of several kilometres formed by a sequence of pictures of the route to be walked on and run so as to keep fit.
“Muovi CITTÀ” is for a low-impact tourism offering new urban routes aimed at the citizens so that they can enjoy a healthier lifestyle and have a better awareness of the environment.